Manager - Marketing - Applications/Apps & Data - IT

Roles & Responsibilities:

Marketing Manager to support Applications practices in Apps & Data service line. It's an opportunity to bring your experience, and help clients to underpin their transformation, create new business models and deliver value across customer journey leveraging Applications covering SAP, Oracle, Microsoft & other major tech stacks.

The manager will be responsible for creating quality content, building awareness, knowledge and consideration of Organization in this space, with clients, prospects, analysts, employees and other stakeholders. Success will be measured by the ability to execute initiatives agreed upon, which will establish Organization as a market leader.

This position is specifically responsible for the following:

1. Establish Organization as a leader across Applications, improving brand perception, drive demand across target customers, media, ecosystem partners, analysts, and more

2. Design, develop, and execute an integrated marketing plan aligned to business goals

3. Work with the business to develop thought leadership, case studies, videos, solution collaterals, press releases, internal communications and other types of content that support planned campaigns as well as ongoing needs

4. Identify, develop and execute events, both virtual and in-person, aligned to the marketing plan

5. Oversee participation in analyst and advisor reports, working with Organization's analyst relations team as well as the business

6. Work collaboratively as a team player with marketing and business colleagues

Requirements:

The successful candidate possesses the following:

1. 10+ years of integrated marketing experience

2. 5+ years experience in Applications, ERP stack

3. Ability to build strategic perspective, influence, and ability to execute it

4. High impact business communication skills

5. Thorough understanding of content-led brand development principles, partner marketing frameworks, techniques, and best practices

6. Ability to narrate interesting and relevant stories that stand out from the clutter while retaining the core solution value proposition