- Candidate would be a part of Launch team of an International Youth Wear Apparel Brand
- Drive the strategic brand direction and overall growth strategy
- Develop and drive strong marketing campaigns
- Drive Brand Positioning
- Conceive & Implement High Impact Brand Launches in each Market
- Drive a strong digital engagement program
- Drive Social media and digital ecosystem for the brand
- Develop and Run the Customer Relationship Management Program
- Ensure efficient Media Planning & Buying
- Build communication plan for the CRM program
- Monitor competitive brand marketing activities
- Develop Relationships with agency partners
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