Manager - Marketing Analytics - Retail - IIT/NIT/BITS/IIM/XLRI/FMS

Experience 8 yrs - 12 yrs

Education: Btech/MBA from tier 1 college

- Engages with stakeholders, serves in facilitative and consultative roles to scope, develop, implement, and support Analytics solutions and deliverables.

- Working closely with business campaign execution teams, develop and manage campaigns and achieve incremental revenue targets

- Help enable the Digital Transformation journey by developing Dashboards, Analytics Models, etc to enable better decision making, uncovering of opportunities or addressing business issues.

- Takes overall responsibility for data and analytics deliverables, including thought leadership in problem solving and developing recommendations and executing them.

- Synthesizes team's work to create deliverables, including reports, spreadsheets, presentations, models and other outputs to document and communicate findings to senior executives

- Oversee team to create a high level of stakeholder engagement and quality of deliverables.

Operations Mgr :

- Working closely with Mgr - Analytics & stakeholder, establish cadence for planning, monitoring and reviewing of campaign execution.

- Oversee management of campaign calendar schedules with incoming campaign requests, prioritization, campaign briefs preparation and subsequent discussion with internal and external stakeholders

- Drive personalization and operational improvement programs to drive efficacy of ongoing and future programs

- Manage campaign analysis and feedback reporting

- Initiate and assist with the implementation of campaign optimisation tools and technologies including the ongoing TX 37 Digital Transformation project.

- Maintain campaign related assets - target customer segment profiles, propensity models, etc

- Innovate - pitch innovative campaign ideas, explore new campaign strategies and directions, test new channels