Manager - Marketing Analytics - Payment Card Firm

World's Largest payment card company

- This position will play a critical role within the Consumer Business for India to share data backed insights to drive decision management & monitor key business metrics.

- The position will deliver on several initiatives which are imperative for the market's overall performance. Areas of responsibility include strategic business analytics, Data decision management & Portfolio Analytics.

Roles & Responsibilities :

- Lead a team of data analysts to drive Strategic Business Analytics and Business dashboards for consumer business

- Key business metric reporting for analyzing trends to drive insights and timely decision making

- Design & help deliver standardized dashboards across LOBs and disseminate using reporting platforms such as Tableau

- Build world-class data solutions by enabling automation of key data requirements to drive efficiency

- Customer Analytics via portfolio segmentation, competitor intelligence and predictive analytics to develop specific treatment plans per segment to support business needs

- Facilitate campaign analytics and enable fulfilment of marketing campaigns

Qualifications Desired :

- A Master's degree in Economics, Statistics or a related field is required

- At least 6 years exposure to SAS, Python/Hive and Excel and experience of leading high performing teams

- Proven ability to influence and negotiate with external and Internal stakeholders

- Superior analytical and problem-solving skills are required

- Demonstrated ability to synthesize complex data

- Experience in NBFC/ BFSI / Fintech analytics is preferred