Customer understanding : - Be the voice of the customer internally - Understand needs - even those that the customers themselves may not realize - Stay on top of changing trends and strategic priorities through in-depth data analysis to predict customer behavior Pricing : - Develop the right pricing policy - identify opportunities for giving customers value through intelligent and limited discounting. - Use discounting to drive portfolio mix and achieve strategic goals Merchandising : - Develop and execute plans to showcase the right products - Identify cross-selling and upselling opportunities - Own the customer experience in the category - make navigation, discovery easier. Save the customer time - Identify the parameters customers use to make decisions and ensure catalog richness Marketing : - Work with marketing to identify the best RoI initiatives to build awareness and encourage trial across channels - SEM, SEO, TV Commercials, etc. - Understand SEM, SEO and Email marketing - identify the right keywords, reduce SEM costs while increasing conversions of website visits to orders Promotions : - Create promotions to drive revenue, margins, etc. - Own both creation and execution of promotions calendar including special occasions (Diwali, Valentine's day, etc.) Catalogue : - Own catalogue content creation - lead catalogue photoshoot &amp; content creation, drive this via internal catalogue &amp; marketing teams - Drive better conversions through catalogue improvement &amp; enhancement basis customer insights Operations : - Work with internal sourcing, quality &amp; design team to track key project milestones, ensure processes are followed for review &amp; reporting of the same - Work with buying and sourcing teams to plan inventory &amp; rewarding as per requirement, ensure inventory sufficiency &amp; reduce non-selling inventory Associations and collaborations: The role requires close collaboration with the following teams: - Category - Central Marketing - Business Finance - Analytics - Inventory - After sales

Bangalore

Manager - Marketing + Analytics - Electronics Segment - FMCG 

Manager - Marketing + Analytics - Electronics Segment - FMCG  ,Job Description for Manager - Marketing + Analytics - Electronics Segment - FMCG  in CareerNet Technologies in  Bangalore for (1-5) years of experience. Apply Now!

Job Description for Manager - Marketing + Analytics - Electronics Segment - FMCG  in CareerNet Technologies in  Bangalore for (1-5) years of experience. Apply Now!