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Shruti

Management Trainee at HuQuo Consulting Pvt. Ltd.

Last Login: 25 May 2024

Job Views:  
1366
Applications:  416
Recruiter Actions:  0

Posted in

Consulting

Job Code

1412209

Manager - Marketing Analytics - Consulting Firm

4 - 9 Years.Bangalore
Posted 1 week ago
Posted 1 week ago

Marketing Analytics: Manager


- ML, Logical Regression, Random forest, Python & SQL

Marketing Analyst Job Responsibilities:

- Provides actionable overall market and customer insights to address key strategic questions.

- Responsible for tracking, reporting, and analyzing the performance of marketing activities, ad-hoc analytic requests, and development/automation of regular reports.

- Analyzes external and internal customer data using database queries (SQL, Access), spreadsheet (Excel) models, web analytics tools (Adobe / Omniture), statistical analysis tools, and campaign management software tools.

- Evaluates customers' online behavior and provide insights and recommendations for further enhancements to the guest experience.

- Analyzes A/B and Multi-variate tests, communicate results and provide recommendations.

- Creates PowerPoint presentations to provide market and consumer insights to other marketing and sales departments.

- Advises other marketing functions (e-commerce/website, online/offline advertising, brand, product development) as the knowledge owner for customer and market data.

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Posted By

user_img

Shruti

Management Trainee at HuQuo Consulting Pvt. Ltd.

Last Login: 25 May 2024

Job Views:  
1366
Applications:  416
Recruiter Actions:  0

Posted in

Consulting

Job Code

1412209

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