Manager - Marketing Analytics - Consulting Firm

Marketing Analytics: Manager

- ML, Logical Regression, Random forest, Python & SQL

Marketing Analyst Job Responsibilities:

- Provides actionable overall market and customer insights to address key strategic questions.

- Responsible for tracking, reporting, and analyzing the performance of marketing activities, ad-hoc analytic requests, and development/automation of regular reports.

- Analyzes external and internal customer data using database queries (SQL, Access), spreadsheet (Excel) models, web analytics tools (Adobe / Omniture), statistical analysis tools, and campaign management software tools.

- Evaluates customers' online behavior and provide insights and recommendations for further enhancements to the guest experience.

- Analyzes A/B and Multi-variate tests, communicate results and provide recommendations.

- Creates PowerPoint presentations to provide market and consumer insights to other marketing and sales departments.

- Advises other marketing functions (e-commerce/website, online/offline advertising, brand, product development) as the knowledge owner for customer and market data.