Manager - Marketing Analytics - BFSI

Functional

Responsibilities :

- Develop and implement analytics and insights roadmap to advance customer segmentation, customer retention marketing strategies and cross-category propensity

- A segment, prioritize, and socialize clearly distinctive customer segments based on demographics, purchasing behavior, lifestyle preferences, motivations and attitudinal insights

- Partner with cross-functional teams to leverage customer intelligence to drive and optimize customer experiences

- Provide an overall assessment of the business- health by defining dashboards that synthesize and clearly communicate customer KPI's and life cycle trends

- Be proficient synthesizing competitive intelligence, to survey the landscape and communicate relevant trends, opportunities and risks

- Analyze and synthesize primary and secondary customer research, including focus groups, interviews, and surveys, to shape a deeper understanding of our customers

- Support Marketing, Product Management, teams with ad-hoc customer insights needs

- Provide robust campaign analytics/insights to sharpen design of all marketing & CRM campaigns

Job Requirements

Qualifications MBA / Post Graduate from Statistical background

Experience 2+ years of experience in Marketing Analytics

Functional Competencies

- Expertise in data mining, machine learning, statistical analysis, and modeling

- Fluency in programming languages such as R, Matlab, Python, etc

- Experience in working with large datasets and big data systems (SQL, Hadoop, Hive, etc.)

- Keen aptitude for large-scale data analysis with a passion for identifying key insights from data

Behavioral Competencies

- Presentation skills

- Eye for detail

- Analytical skills & Interpersonal skill