Manager - Marketing Analytics

Analytics - Marketing team is responsible for developing integrated marketing strategies and providing inferences to the business within the financial services for a large global bank across one or more geographical regions. Typical activities vary from marketing planning functions, customer segmentation & targeting, product offering and tracking and evaluation of marketing programs for liabilities and assets portfolios. The work would primarily involve the use of customer data and application of statistical tools and techniques to achieve following

- Developing inferences and insights around customer behavior and profitable growth scenarios

- Design and develop marketing strategies across the customer lifecycle from acquisition to attrition management including customer contact management strategies.

- Monitor portfolio profitability & other key performance indicators in order to recommend strategies that align with business objectives for profitable growth.

- Asset and liability management and deposit pricing

1. Independently delivers end to end on complex projects. Should assist in delivery of more complicated analyses/strategies under the supervision of the team lead..

2. Ensure flawless and timely delivery of projects

3. Take up on-boarding roles for new team members.

4. Work with multiple customers/functions on multiple projects simultaneously and deliver in a timely, efficient and effective manner.

5. Independently resolve queries/issues associated with a project

6. Understand the business and product landscape across all business units.

7. Gain knowledge of processes and support implementation of process efficiency initiatives

8. Ensure adherence with all the applicable compliance policies (Data security policy, AML, operational risk, Functional manual, Group Compliance Manual, Audit recommendations, Internal Control requirements, regulatory guidelines etc.) and business standards of Organization as applicable. Take timely action on Audit comments and be able to demonstrate compliance with Internal controls

9. Certain roles may also require the developing models or forecasting methodologies using SAS, Model Builder, Xeno or other platforms

Utpal