jobseeker Logo
Now Apply on the Go!
Download iimjobs Jobseeker App and get a seamless experience for your job-hunting
17/01 Aswathy R
Talent Acquisition at Zyoin

Views:243 Applications:69 Rec. Actions:Recruiter Actions:37

Manager - Marketing (4-6 yrs)

Mumbai/Bangalore Job Code: 1034280

SMM/Marketing Manager plays a critical role in improving

- New user acquisitions

- Conversion optimization

- customer Retention

- Average revenue per customer (ARPU).

The Marketing Manager can be a part of two sub-teams - Acquisition & Retention. This role is mainly for acquisition team as of now.

This involves working with many online marketing networks, ad-networks, Google, Facebook, affiliates, partnerships and other ATL and BTL activities.

Responsibilities include:

- Strategize, implement and experiment (A/BTest) new creative communication ideas

- Formulating and executing the customer acquisition strategy to drive traffic, retargeting, repeat purchase and cross-sell by working closely with the Revenue, Product, Tech and UX teams.

- Managing campaigns end-to-end including budget planning, targeting, copy, creative, day-to-day optimisation, A/B tests,etc.

- Lead the reporting, monitoring, tracking for the different campaigns & also publish appropriate performance dashboards

- Work with agencies to manage acquisition campaigns and hit monthly conversion and cost targets.

- Conceptualize marketing campaigns, craft messaging & build relevant workflows by segmenting the user base appropriately to identify opportunity areas in the user's lifecycle

- Perform extensive campaign analysis daily, weekly, monthly to find growth opportunities

- Drive and monitor A/B tests and data driven experiments to strive for continuous improvement in campaign metrics.

- Effectively utilize all digital channels like FB, YouTube, push notifications, SMS & emails etc to target users with relevant and personalized communication

- Stays abreast of mobile & email marketing best practices.

- Conceptualize optimum customer funnel flow and liaise with product teams to get the necessary implementation done

- Stay abreast of and recommends mobile & email marketing best practices.

- Take initiatives, identify pain points, improvement areas and work towards achieving a solution.

- This role requires a high degree of stakeholder management and provides exposure across departments and will be leading a small team

Minimum Job Qualifications:

- 4-6 years of Marketing Experience including Digital marketing

- Has closely worked with creative and media buying agencies

- Strong understanding of the Digital Marketing ecosystem & skillsets for the same

- Experienced in driving research projects for consumer insights

- Excellent project management skills

- Can drive multiple high priority projects parallelly

- Extreme attention to details

- Excellent communication skills, both verbal and written

- Excellent team player

- Ability to work with data and uncover insights into consumer mindset.

Location: Mumbai/Bangalore

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

Women-friendly workplace:

Maternity and Paternity Benefits

Add a note
  • Apply
  • Assess Yourself
  • Save
  • Insights (Read more)
  • Follow-up
    (Read more)
Something suspicious? Report this job posting.