Manager - Marketing

Position Specification : Marketing Manager - Group

Location : New Delhi

Type Of Employment : Full-time Permanent Position

Brief Overview :

Our client is a prominent business group with a 35 year parentage and business diversification in natural stone retail, shipping, investment banking, educational travel, luxury travel, & real estate sectors. The group has also recently launched new-age online ventures in start-up investment ecosystem and investment management.

We are looking for a young, hands-on, dynamic and creative marketing professional to position the multiple group brands through a cumulative mix of print, digital, atl, btl & PR initiatives. A diverse marketing experience in various businesses with some exposure to home products/ natural stone and interiors industry will be an advantage.

The young professional should come up to 5 years of experience and willingness to take on a marketing leadership role in the organisation, reporting to the group director.

Key Responsibilities :

- To formulate and develop a comprehensive Marketing and Brand management strategy for the companies

- To plan and execute brand positioning, promotion and new market strategy.

- To execute events, marketing and PR campaigns and other brand visibility exercises

- Use effective digital, print, online communication tools to increase awareness amongst customers.

- Manage network and tools for relationship management with customers

- Experience in interacting, negotiating and transacting with media owners such as home decor / architectural magazines for PR and Advertising

- Experience in coordinating marketing collateral development with external agencies

- Familiar with BTL marketing initiatives such as fairs / workshops / events etc.

- Experience of liaising with creative agency for developing and coordinating creative.

- Experience in digital and social media such as -Facebook engagement, Google, Twitter engagement, iPad/iPhone/Mobile apps, SEO management and coordination etc.

- Undertake brand marketing of multiple brands as per respective brand guidelines.

- Develop brand communication for promotion & marketing of the brands.

- Effectively managing vendors & agencies for execution of marketing activities.

- Development of marketing related merchandise & collaterals for timely execution of promotional activities like leaflet, brochures, direct mailers etc.

Key Skills/Competencies :

- Core Marketing and Client Servicing experience.

- Excellent verbal and written communication skills

- Strong networking and relationship-building skills

- Ability to work independently with minimal supervision.

- Committed, driven and goal-oriented to achieve targets in set Time frame

Minimum Educational Qualifications :

- Graduate or Post Graduate degree equivalent in marketing.