Manager - Market Sensing & Product Planning - Consumer Electronics

SECTION 1

PURPOSE OF POSITION:

The core responsibility of this position is to build mid-term consumer experience strategy for Visual Display (VD) Business, (includes Televisions, Home Audio-Soundbars etc) along with VD CX Team in Samsung HQ-Korea.

The position will be responsible for consistently identifying gaps and opportunities for VD business and develop new game changing product, line-up, service, innovations at the intersection of Business/ Technology / Consumer Insights.

The position will be responsible for Market Sensing. It involves being on top competition products/ line-ups, feature mapping, sales analysis, trend analysis, industry analysis, big data analysis, social listening, reports published by GFK/Deloitte/Statista/BCG and consumer insights through quantitative and qualitative studies.

At the same time, this position needs to coordinate with various internal stakeholders (Marketing, Sales, Service, Design, R&D teams etc) to identify market gaps and opportunities.

JOB RESPONSIBILITY:

- Dedicated member for VD CX projects in India to find disruptive market expansion/ demand creation/ product differentiation opportunities for VD business in India.

- Lead and/or participate, review and analyze quantitative and qualitative findings from market research to understand market & consumer trends and formulate market driven consumer insights.

- Constantly track competition and market trends in VD Industry in India.

- Constantly track sales (model/ pricing) data to find gaps and opportunities for product line-up

- Influence business strategy decisions for VD

- Work with external research agencies to manage market sensing projects

- To generate actionable consumer insights for innovation.

- To collect VOCs from various channels- sales team, service team, online user reviews etc and analyze to create insights

- To lead and facilitate co-creation workshops with consumers, experts and internal stakeholders (Design, R&D, Product Managers, Service, Sales etc) based on market insights.

- Facilitate and manage communication between the HQ-Korea, the regional sales and marketing team

- Work closely with Service Planning and Product Innovation members in VD CX.

- Design and conduct qualitative and quantitative concept validation studies.

- Participate in Product Planning activities for optimizing strategy and mid-term roadmap for VD

PERFORMANCE STANDARDS (How will duties be measured):

- Ability to proactively identify business opportunities for VD business.

- Ability to successfully lead market sensing projects.

- Ability to successfully facilitate communication between various internal groups and assist in constructing cohesive mid-term product portfolio/roadmap

- Build/improve market sensing process knowledge and methods

- Help to build database for relevant resources (research agencies, research reports, academic resources, lead industry experts) and assist with proper management and maintenance of the information

QUALIFICATION & EXPERIENCE:

The candidate should have 5-10 years of relevant industry experience and have one of the following competencies:

- Expertise in Statistics/ Data Analytics/ Consumer Research/ Product Planning/ Market Research

- Experience in Consumer Electronics is desired but not mandatory.

- Must be proactive, resourceful, creative and consumer minded.

- Must understand the market driven innovation process, consumer research methods and knowledge in product planning.

- Must understand how to build consumer and business value proposition in systemic way.

- Must possess good story telling and presentation capability.

- Willing to work in small team within a large corporate setting

- Willing to deal with cultural barriers that often come with the position as you will be working with Korea-based extended team.

- Minimum Bachelor's degree from a four-year College or University, advanced degree preferred. Equivalent combination of education and experience will be considered with good track record.