Manager - Market Research - Rural Field Insights - Solar Solutions

Responsibilities :

Seeking people with rural research, anthropology backgound. Empathy and passion should be your differentiators!

You must possess a unique blend of research, insight, business, design and technical savviness; a big-picture vision, and the drive to make that vision a reality. As part of the Product Management team, you bridge technical-commercial worlds with end consumer with creative and innovative insights ultimately expanding access to modern energy. You will work with operations team to launch and manage pilots, human-centered-design to distill insights from end-customers, and engineering counterparts to define and manage product releases. You will work with sales to define the go-to-market strategy, helping them understand the product positioning, key benefits, and target customers, and serve as the internal and external evangelist for your products.

The position will report to the Lead Insights & Projects, with key responsibilities including, but not limited to:

- Design and manage focused field-based research, trials and pilot projects following Lean Startup methodology to validate key product hypotheses, rapidly test features and product packages, and gather customer insights

- Develop and share a deep understanding of customer needs, triggers for purchase and affordability

- Prepare competitive landscape

- Converting market / consumer / compete insights into design input

- Partner with engineering teams to deliver products as per road map and objectives, and sales teams to develop go-to-market strategy

- Undertake technical prototyping, field research, business analysis and human-centered design

- Select, manage and maintain relationships with high quality, professional service providers, academic and research institutions as required

- Recruit and manage interns, fellows and seconded professionals supporting the product line

Required Skills & Experience :

- 3+ years of prior experience in consumer research / insights.

- Proficient with the nuances of qualitative and quantitative researches, especially in rural India

- Design & test hypothesis rapidly basis insights for commercial go / no-go decision

- Proven track record of leading consumer research, compete landscaping, market sizing in consumer electronics, FMCG, telecom or renewable energy industries

- Experience with ultra-low cost design, human centered design, and Lean Startup methodologies

- Demonstrated understanding and experience of working for solutions targeted at base of the pyramid consumers in emerging markets

- Experience in conducting focus groups, usability studies, and market research to validate product requirements and design decisions

- Extreme attention to detail

- Excels at working in ambiguous situations and comfort within fast-moving entrepreneurial organizations

- Cross-functional teaming & collaboration and proven execution experience

- Strong blend of analytical, decision-making and creative problem solving skills

Salary-8-12 Lc per annum including 20% variable