Manager - Market Research - FMCG

Our client is a leading FMCG Co in India. They will hire a Manager - Market Research for their Kolkata HO.

EDUCATIONAL QUALIFICATION: MBA in Marketing

WORK EXPERIENCE AND RELEVANT INDUSTRY:

- 4 to 7 years in the consumer/market research domain for a Market Research Firm of repute.

- Experience in the FMCG space will be preferred

- Insights team of a client side company preferred

PRINCIPAL ACCOUNTABILITIES AND RESPONSIBILITIES:

- To serve as the single point of contact for the Marketing Team to facilitate any assistance needed in understanding of the tobacco consumer.

- To enable decision making for the Marketing Team based on consumer preferences through proper application of research processes

- Close interaction with Marketing, Product Development & Packaging Teams to understand the business issues and opportunities

- To assist in preparation of the brief that elucidates the problem

- Ensure that the Research Brief document accurately captures the problem and is approaching the right target group to solve it

- Engage with Research agencies to carry out the project

- Evaluate research proposal given by agencies and whether the solution it proposes, satisfies all the requirements in the brief

- Coordinate through all processes of research including brief finalization, proposal finalization, stimulus preparation and research fieldwork, before the findings are presented