Manager - Market Research - FMCG

We have opportunity with Indian company into FMCG Sector.

Designation : Market Research Manager

Profile :

The major role played by the position holder is to communicate the pulse of the end customer to the brand and other stake holders within the organization.

The incumbent is responsible for collecting, compiling /analyzing various market data on various product/product mixes and categories.

The incumbent also needs to regularly update the marketing department on the top Lines of category trends and other such information.

To plan and coordinate researches so as to obtain the accurate and timely market feedback.

To organize consumer contacts.

To analyze syndicated researches.

To maintain & update the data bases so as to ensure that all stakeholders get the needed data as and when needed.

Need to evaluate the effectiveness of sampling program activity

Need to evaluate the effectiveness of Media result

Need to analyze the marketing team members tour pattern

Arjun S
Nexus Consultants & Services