HR at Impeccable HR Consulting Pvt Ltd
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Manager - Market Research & Analysis - Internet/Online/Logistics Firm (4-8 yrs)
Manager-Market Research and Analysis
- The person will be responsible for acquiring and analyzing internal and external market information to provide inputs to the senior management in planning, product development and facilitate effective decision making
- Ensure the timely conduct of various market research and market intelligence studies for effective decision making including reports.
- Scan environment for business opportunities through external and internal research, competitor intelligence etc. and present findings to the senior management
- Work closely with the Managing Director & Head - Business Development & CMO in developing the marketing, sales and product strategy.
- Ensure the conduct of product specific research in terms of market potential, competitor activities, competitor pricing, competitor services etc and forward the same to the respective product head
- Lead the conduct of various customer satisfaction studies through appropriate coordination with the external market research agency
- Support in the conduct of Annual Brand Equity study
- Attend relevant industry seminars / lectures to provide inputs to the senior management on market information, trends and new business opportunities