Manager - Marcom - Hotel Management Solution

POSITION: Marcom Manager

LOCATION: Bangalore

Overall Obligation:

The role entails putting in place the digital marketing strategy for the purpose of brand awareness and demand generation of Hospitality products offered by Hotelogix to the global market. The scope of the role is to understand brand and product offering of Hotelogix and evolve a digital marketing strategy that not only adds to the existing business plans as digital is central to all marketing programs. The role will be responsible for creating digital programs along with the management and other teams like sales, support and development.

Successful performance requires

Ability to understand the product, customer profile and target market.

Ability to create digital strategy that supports business and brand requirements that are regionally tuned.

Executing and monitoring campaign on email, social media, blogs, PR etc.

Ability to utilize marketing budget efficiently across all medians.

Create a content amplification strategy and drive traffic to Hotelogix website using online mediums and platforms.

Ability to utilize digital expertise for measuring brand performance against pre-defined digital milestones

Leverage understanding of digital media and build content marketing strategy specific to different geos.

Detailed Responsibilities:

Be a digital thought leader (non-conclusive):

Working with the management on strategy and measurement metric's.

Creating and managing campaigns on Social media platforms like FB, Linked In, Twitter, Youtube etc.

Creating understanding and appreciation of digital ecosystem in marketing team, instilling best practices in them.

Developing sustainable digital platforms and properties that will enable brand building and demand generation.

Own the CRM and ensure all leads are properly managed in CRM.

Handling :

- Demand Generation

- Digital PR/ blogger engagement

- Consumer engagement and CRM

- Online Reputation management

- Consumer listening

- Retargeting

- Digital property maintenance and creation