Manager/Lead Manager - Marketing Analytics - BFSI

Urgent opening for Manager and Lead Manager role into Marketing Analytics for MNC captives in India

Job Description:

- Develop hypotheses about customer behaviour and profitable growth scenarios and apply the right mix of qualitative and quantitative research techniques to identify causes and solutions

- Develop analytical models to assess the impact of changes to pricing, promotions, programs and products on marketing programs and on business profitability

- Develop program initiatives utilizing segmentation strategies based on customer behaviours, business drivers and economics, competitive environment and past program results

- Benchmark, communicate and track program results against plan

- Structure concise reports with marketing insights supported by solid analytics and logical thinking. Lead presentations and make recommendations to senior management

- Identify process inefficiencies and develop solutions to streamline them

- Build strong partnerships with the Regional strategy teams to drive day to day projects and analytic efforts to identify better business value

Skills & Qualifications:

- Previous 5+ years of relevant experience in banking product development, market research, business strategy and/or consulting. Experience in assets or liabilities products of retail banking is preferred.

- The ideal candidate combines strong business and analytical skills with project management and ability to influence others

- Strong analytical skills with knowledge of forecasting and finance modelling techniques and marketing research

- Proven good business acumen. Strong understanding of consumer finance business drivers and pro forma financial analysis

- Excellent written and verbal communication skills. Proven ability to develop and effectively communicate complex concepts and ideas in business terms to peers and management

- Excellent project management, exceptional multi-tasking and organizational skills.

- Proficiency in SAS, Programming languages and MS Office tools like Excel & PowerPoint is preferred

- Master's degree from top-tier University with concentration on marketing, finance, economics or other quantitative fields such as statistics or engineering is preferred.

- Ability to work in cross-functional teams. Strong interpersonal skills and drive for success

Noor Alam