Manager/Lead Manager - Marketing Analytics - BFSI

I have an urgent opening for Manager and Lead Manager into Marketing Analytics for one of the largest banking and financial based Organisation

Location- Bangalore

Kindly go through the JD

Job Function Description

RBWM Analytics COE team is responsible for developing integrated marketing strategies and providing inferences to the business across strategic markets in Group. Typical activities include analytical recommendation on product and proposition, customer segmentation & targeting, product offering and tracking and evaluation of marketing programs for asset portfolios. The work would primarily involve the use of customer data and application of statistical tools and techniques to achieve following

– Develop inferences and insights around customer behavior and profitable growth scenarios

– Design and develop marketing strategies across the customer lifecycle from acquisition to attrition management including customer contact management strategies.

– Monitor portfolio profitability & other key performance indicators in order to recommend strategies that align with business objectives for profitable growth.

– Asset and liability management and pricing

– Provide subject matter expertise in at least one of the marketing concepts Balance Transfers, Product Upgrades, Supplementary Cards, Flow of Funds, Deposit Pricing Simulations, Originations, Retention, etc.

– Develop hypotheses about customer behaviour and profitable growth scenarios and apply the right mix of qualitative and quantitative research techniques to identify causes and solutions

– Develop analytical models to assess the impact of changes to pricing, promotions, programs and products on marketing programs and on business profitability

– Develop program initiatives utilizing segmentation strategies based on customer behaviours, business drivers and economics, competitive environment and past program results

– Benchmark, communicate and track program results against plan

– Structure concise reports with marketing insights supported by solid analytics and logical thinking. Lead presentations and make recommendations to senior management

– Identify process inefficiencies and develop solutions to streamline them

– Build strong partnerships with the Regional strategy teams to drive day to day projects and analytic efforts to identify better business value

Skills & Qualifications

– Previous 5+ years of relevant experience in banking product development, market research, business strategy and/or consulting. Experience in assets or liabilities products of retail banking is preferred.

– The ideal candidate combines strong business and analytical skills with project management and ability to influence others

– Strong analytical skills with knowledge of forecasting and finance modelling techniques and marketing research

– Proven good business acumen. Strong understanding of consumer finance business drivers and pro forma financial analysis

– Excellent written and verbal communication skills. Proven ability to develop and effectively communicate complex concepts and ideas in business terms to peers and management

– Excellent project management, exceptional multi-tasking and organizational skills.

– Proficiency in SAS, Programming languages and MS Office tools like Excel & PowerPoint is preferred

– Master’s degree from top-tier University with concentration on marketing, finance, economics or other quantitative fields such as statistics or engineering is preferred.

– Ability to work in cross-functional teams. Strong interpersonal skills and drive for success

If you wish to explore the opportunity and are comfortable with the JD of the Profile,Please send your CV at ASAP.

Noor Alam