Manager/Lead - Data & Analytics - MMM Analytics

Roles and responsibilities:

- Experience with Media Mix models in any of these industries retail/ FMCG/ Pharma/ Travel

- Implemented regression models/ forecasting models / mixed models /hierarchical linear models for MMM

- Good Understanding of ATL/ BTL marketing vehicles and marketing campaigns

- Familiarity with different types of adstock effects, saturation effects

- Implemented optimization solution for media budget allocation

- Developed MMM scenario planner and optimization tool using Python and Flask API

- Knowledge of AWS services like Sagemaker, Fargate will be preferred

- Excellent communication and presentation abilities to convey strategies and recommendations to clients and stakeholders.

- Demonstrated product development skills to drive innovation and packaging of ideas to address client's needs

- Ability to work independently and collaboratively in a team environment.

- Proven hands-on expertise building advanced analytics solutions to roll-up sleeves, lead the team and own the space

Technical and Functional Skills:

- Master's / Bachelor's degree in Management / Engineering / Mathematics / Statistics or any related quantitative discipline

- Strong analytical, statistical/machine learning and problem-solving skills to address complex challenges and build solutions.

- Experience with 3+years Media Mix models in any of these industries retail/ FMCG/ Pharma/ Travel

- Implemented regression models/ forecasting models / mixed models /hierarchical linear models for MMM