Manager - Key Accounts - eCommerce

Role Title - Manager - Key Accounts - eCommerce

Department - Marketing

Role Summary

This role will be responsible for formulating and executing the E commerce Strategy

Essence of Role - Key Accountabilities

Revenue :

- Landscaping the ecommerce Market from FMCG stand point

- Developing the Portfolio strategy

- Developing the Go to Market Strategy

- Developing the Sales and Marketing strategy for E commerce

- Delivering Budgeted revenue & managing the channel P&L.

Activation & Marketing

- Understanding competitor landscaping areas of E Commerce

- Category Revenue Potential in E commerce

- Understanding Key Drivers, Consumer purchase behaviours in E Commerce.

- Developing & Optimizing Marketing Strategies for consumer accusition & Brand Engagement.

Role Dimensions :

Financial Dimensions - Managing the Channel P&L, Delivery of Revenue & Management Expenditure

Non-Financial Dimensions - Vendor, Cross Functional & People Management. Developing Marketing Strategy for E commerce, Developing customized product portfolio for E commerce.

Educational Qualifications - MBA in Marketing

Experience Required :

3-5 Years in E commerce, managing or working in E commerce

- 7-10 Years of Total Experience

- Understanding of FMCG categories (Personal Care)

- Strong PC literacy in Microsoft Office Suite (Word, Excel, PowerPoint)

- Excellent Presentation Skills

- Terminologies in E commerce

- Understanding of E commerce

Desired Competencies / Behaviours :

- Leadership

- Strategic Thinking

- Excellent Communication & Interpersonal Skills. Ability to communicate fluently in English is essential.

- Self Motivation

- Result Orientation

- Relationship with people from E commerce Industry

Impact of Influence :

External Interactions / Influence Customers, Vendors & Manufacturers.