Manager - International Marketing - Internet/Online

We are currently seeking a young, dynamic and ambitious Marketing Manager with impeccable background to devise the marketing model to pursue. Devising brand building and product positioning strategies will be the other important responsibilities.

Job Description:

- Lead the thinking on overall strategy, business model, consumer initiatives, brand planning, and budget management across the various geographies & categories. Lead the innovation & launch agenda across brands and segments as well as future hunting grounds.

- Manage the brand communication and product strategy from inception to delivery of the brand and ensure that each brand measures up to the overall consumer positioning and segment goals.

- Ensure brand integrity through adherence to brand standards and procedures in an effort to attain established profitability goals and brand awareness in the market place.

- Manage the brand communication mix and handle the ATL/BTL promotional activities for the segment.

- Focus on multiple channels for marketing including new media/ social media etc.

- Lead commercialization and revenue generation of new and ongoing brands.

- Develop annual and project specific brand promotion plans and handle participation at various event.

- Build and develop good relationships with key clients to ensure best value for money and customer satisfaction with services provided.

Job Location: Sector V, Salt Lake, Kolkata

Shift Timing: US Shift

Drop Facility available

Required Candidate profile

- An MBA (Marketing) from a recognized university.

- 10 years of experience in International Marketing/ International Business Development (both will be a plus).

- Highly creative individual, nurtures the team to 'think outside of the box', and develops innovative marketing strategies and visually-compelling imagery, in line with our product's USP.

- Very standards driven, can implement, review, develop and benchmark standards to ensure the organisation becomes and remains world-class.

- A social person with an ability to build strong and lasting relationships, having a high energy and positive attitude that exudes power.

- Good knowledge of US market is preferred.