Manager - Insights & Strategy - Advertising Agency

Insights and Strategy Manager - OOH

We are looking for an Insights and Strategy Manager - OOH for a leading advertising agency.

Job Description:

Planning & Strategy :

- Provide strategic inputs to clients across the country for new launches and existing product extensions along with regular campaigns.

- Understanding client requirements and delivering the products/ services to best suit the needs.

- Coordinating with internal and external stakeholders for client specific requirements.

- Usage of internal proprietary and third-party software.

- Adhoc research studies conceptualization, commissioning to research agencies and execution & usage

Marketing and Public Relations : Coordination with internal and external stakeholders for marketing requirements, media releases, media house relationships, writing award entries, maintaining the annual media and marketing calendar

Data and Tools: Conceptualization and creation of software's to provide scientific understanding in the media space and ease of business.

New business pitches :

- Coordination with internal and external stakeholders on a regular basis to understand their new requirements.

- Making and delivering new business presentations, follow up and closures.

- Working on RFPs and new business requirements and making and delivering the required information in the form of excel/word/power point.