Manager - Insights/Marketing Excellence - Pharma/Healthcare

Education

MBA from reputed institute

Bachelors in Engineering, Maths/Statistics preferred

Experience

- At least 3-4 years of experience in market research preferably in the context of pharma/healthcare

- Should have independently handled market research projects from inception (problem definition) stage to design, execution, analysis and conclusion.

Diversity only

- We are looking at someone with 3-4 years of work experience .

- Must be good with Analytics.

- Good communicator and should be able to manage senior stake holders .

- Should be able to work and manage large data sets , data oriented .

- Prior experience into Market research .

Skills

- Analytical skills

- Excellent Communication Skills

- Creativity and innovation

- Meticulous project management skills

- Coordination and team player

- Stake holder Management

RESPONSIBILITIES

Drives Market Insighting related activities within the affiliate. Activities will cover the following areas:

- Ensure all market intelligence available through the above is disseminated to the relevant teams

- Identify anomalies and carry out root cause analysis to identify problem areas whenever required

- Collaborate with marketing teams to carry out market research and insighting studies and projects

- Will identify best practices in the area of market research and disseminate to the marketing team

- Will develop digital tools and repositories to facilitate insights

- Will be the internal SME and go-to person for market research/insights

- Will facilitate the brand planning process through appropriate insights

- Will drive an insights based culture within the marketing team