Job Purpose : Setting up the Direct to Consumer channel and manage the PnL for the inhouse website.
Job responsibilities:
- Setting up the operations of the website
- Responsible for complete PnL
- Brand positioning and trade schemes
- Preparing the annual budget
- Competition benchmarking and pricing
- Increasing website traffic through appropriate promotions and marketing
- Managing profitability
Ideal Candidate : MBA with 5+ years of experience in handling inhouse website.
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