Manager - Influencer Marketing

Influencer Marketing Manager

- Responsible for managing end to end operations of the brand's influencer campaigns.

- Identify and create a repository of influencers for the brand-act as a relay between the marketing initiatives of the brand and the influencers to drive the most out of the campaigns.

Role And Responsibilities :

- End to end planning to execution of all brand influencer campaigns.

- Create the campaigns around the marketing strategy - finalise on the KPIs to track the success

- Identify and reach out to influencers the brand could partner with. Look at creating long term association.

- Run the brand ambassador program for the brand.

- Assist with content creation - assuring the creatives are aligned with brand guidelines

- Track and report the performance of the campaigns

- Build a solid working relationship with the influencers finding a common ground where both parties achieve their goals.

- Coordinate with the internal marketing team - especially with the social media manager

- Keep a tap on latest trends on social media and also with the influencer's community.

- Develop models of engagement with onboarded influencers based on categories.

- Work and coordinate with agencies as and when needed.

- Contribute to the entire UGC goals of the brand using an influencer network.

Requirements :

- Proven influencer marketing experience of 3+ years

- Preferably from an agency background - solid experience working with Category A influencers.

- Should have managed influencer marketing campaigns with annual budgets over 1Cr.

- Should have managed affiliate/commission-based selling programs.

- Confident of using all the key social media platforms.

- Solid knowledge of content marketing and social media marketing strategies.

- Superb people skills - good at negotiating and planning. Adhere to timelines defined.

- Excellent verbal and written communication skills. Have a creative mindset.

- Understanding of social listening tools and digital marketing ecosystem is a plus.