Manager - Inbound Marketing - Healthcare

Resource Tree Global Services is hiring Inbound Marketing Manager for its leading client in Healthcare. Below are the details.

Key Responsibilities: Inbound Marketing Manager

- Optimising Client website pages for high-ranked visibility on Google & other search engines for keywords across the marketing funnel.

- Managing location-wise Google My Business listings, language-wise content marketing campaigns, analyzing & maximising inbound/organic lead flow from search engines, YouTube & Google Maps.

- Owning & managing the inbound marketing funnel through SEO.

- Create wireframes, plan the structure, Implement new trends, and integrate available generative AI, and UX tools for better lead flow through landing pages.

- Run multiple keyword ranking strategies, and organic answers on Q&A platforms like Quora etc.

- Maintain weekly performance reports, present insights to stakeholders and optimise strategy based on business needs at different locations & offers and forecast trends per macro and platform level events.

- Synced up with other performance marketing managers & agencies to maintain consistency in offerings, brand positioning and messaging.

- Managing agency relationships and aligning multiple agency teams based in different locations.

- Maintain & verify billing, agreements & other administrative tasks on content marketing campaigns.

Tools:

- Experience with GA4, Search Console, Google Tag Manager, and website heatmap analysis.

- Must maintain current certifications with Google Analytics Academy.

- Excellent with Google Sheets

- Hands-on experience with SEMrush and other Seo AI tools.

- Working knowledge of martech stacks like Hubspot, Salesforce, Zoho CRM etc.

Ideal (Spec) Candidate Profile:

- 5+ years of experience in SEO (search engine optimization), including Google organic search results, keyword building, ethical link building, Backlink Analysis, content writing strategies, etc.

- Worked at the agency as well as the brand/client side.

- Currently working closely with business teams to chase targets and deliver high-ROI campaigns.

- A marketing or computer science graduate with good analytical & communication skills.

- Has a knack for numbers, bordering OCD and a decent understanding of macroeconomic situations and business needs.