Senior HR Consultant at Skillventory
Views:217 Applications:80 Rec. Actions:Recruiter Actions:42
Manager - Hyperlocal Marketing - Automotive Industry (5-10 yrs)
Manager_Hyperlocal Marketing_Leading Automotive
- Dealer Digitization and Hyperlocal
- Collaborate with ZO / AO / Dealers to make to roll out Hyperlocal platfrom
- Collaborate with Area offices and Dealers run digital media campaigns and it is measured and analysed.
- Analyze data and improve quality of enquiries, decrease cost per enquiry and improve the conversion rate of enquiries
- Ensure that 70% of dealers are active on Hyperlocal platform
- Collaborate with Hyperlocal partners to improve quality, data and analysis on the tracking platfrom
- To make sure that all dealers are active on online presence
- To create guidelines and SOP for maintaining active presence
- To collaborate with ZO /AO & Dealers to create the right online presence for all
- Primary and secondary networks which includes webpage / social media etc.
- Measure and publish monthly tracker