Manager - HR Marketing - Human Resource Industry

Position : Manager - HR Marketing

Reports to : CHRO

Objective :

- Develop and maintain sound marketing platform for the organization PAN India to attract and recruit the best talent in the industry.

- Create social media marketing platforms on LinkedIn, Facebook and Twitter

- Experience in defining and implementing online marketing campaigns through social media, search marketing etc

- Manage end to end External HR Communication/PR and create employer branding for the organization.

Key Responsibilities :

Human Resource Marketing

- Design and come up with innovative ideas and creative marketing strategies/campaigns to attract and recruit the best talent in the industry

- Create content (in the form of Blogs, videos, articles, PPT, infographics) related to Recruitment and HR

- Collect data and lists of targets for email and social media campaigns.

- Create relevant material for marketing and our businesses to potential candidates.

- Responsible for social media marketing on LinkedIn, Facebook and twitter.com.

- High Quality Inbound Link Generation from employment and recruitment related websites.

- Maximize ROI on recruitment costs and increase recruitment efficiencies.

- Create and define employer brand positioning and the annual marketing calendar for Human Resource Department.

- Implement HR Brand Identity guidelines internally and externally and monitoring stakeholders for adherence to the same.

- Acting as the Interface with Marketing/HR teams to influence the pipeline of Talent Acquisition & Employer Branding.

Communication :

- Regular communication with Human Resource & Marketing team.

- Regular update of CHRO about activities and initiatives

- Effectively communicate relevant information to CHRO on marketing initiatives & ROI.

Knowledge / Experience :

- Employer Branding & Strategies to attract best Talent across Industry

- Knowledge of the Human Resource industry

- Marketing background & Creative Networking Expertise.

- Should be able to lead strategic and day-to-day Employer brand development projects

- Excellent knowledge and practical experience in marketing & Communication

- Expertise in working on Social media platforms LinkedIn, Facebook & Twitter

- Fluent in English

- Communication and presentation skills