Manager/Head - Marketing - eLearning Startup

Who are we-

At Toppr.com, we are India's leading online digital learning platform, with over 4,00,000 registered users and growing at a rapid pace. We are looking to change the story of pre- University education in India by using technology as a leveller for access, adaptability and quality of learning. Founded in 2013 by Zishan Hayath and Hemanth Goteti, Toppr has been funded by the likes of SAIF, Helion, Fidelity. We have grown from 6 employees to 60, and spent the last 2 years imagining and putting into motion our product vision.

Why Marketing- Why Now :

For the journey so far, we have focused on small scale user acquisition; almost exclusively through online digital marketing. While this has helped us to validate our product fit and identify customer tendencies, for our next step we need to be able to reach out and address the large national audience for the product.

Some important challenges are:

- Educating the audience about digital/internet solutions for education

- Convince the audience that the digital solution is a sufficient and almost always better alternative to offline learning

- Build an educational product brand in a crowded marketplace

- Build a position of credibility and recall in the education sector By nature, we are a geography agnostic product company. With a primary target group in the age group of 13- 18 (users) and a secondary target group in the range of 35 to 45 (decision makers): we face a special challenge in building engaging relationships with our customers.

Who do we think you are :

We believe in smart people who solve problems. We like people who ask a lot of questions and discover a lot of answers. We like people who bring their experience to act in concert to solve current problems. We like people who communicate in clear and crisp detail.

We are looking for someone smart and savvy to lead our Marketing, with experience in:

- Brand building from scratch, preferably for fast moving consumer products

- Taking a brand across the national setting in India

- Marketing strategy and positioning while doing the above things

You are expected to bring all this to the table and help us take Toppr to millions of students across India over the next 2 years.

What do you get if you make the cut :

- Work with some awesome folks who have a range of experience, pedigree and enthusiasm

- An open and exciting workplace, we have no cubicles or corner offices https://youtu.be/pMym1xgGVw4

- A respect for work- life balance: a five day working week, work hard: party harder

- A company that loves Mumbai

- We'll pay you what you deserve or we'll pay you to keep you happy, whichever is higher

- Assistance in getting the gadgets that support our work

- And yes of course medical insurance, maternity benefits and other must haves