Manager - Growth & Retention Marketing

Job Profile

Growth Marketing

Responsibilities -

- Creating Campaigns in Google ads, Facebook marketing & other online marketing Platforms

- Keyword Research & Monitoring

- Basic knowledge of Google Sheets

- Must be proficient in the English Language

- Monitors the latest trends in social media, including advertising formats, channels and technologies in order to improve campaign performance and provide recommendations

- Compile data across several platforms and create weekly/monthly reports, including analysis for insights, optimizations and future strategy development

- Displays organizational capabilities to track progress, execution and consistency of social advertising campaigns

Retention Marketing (Loyalty & CRM)

Responsibilities -

- Strategizing & executing to improve Key Retention Metrics i.e Repeat Rate, % of Repeat Revenue, Revenue Per Customer, etc.

- Analyzing Regular Customer Cohort Performance, both on a product & company level.

- Build retention marketing campaigns based on customer segmentation.

- Drive User Engagement in Lower Funnels using user engagement platforms

- Creating Email, SMS & Push Marketing Strategy & Campaigns to increase repeat rate & overall basket size.

- Analyze and track performance - activation, engagement, retention and churn data analyzing experience is required

- Have had prior experience of working on retention automation tools like Moengage, CleverTap, Optimove, Klavio etc.

- Exhibit the ability to understand user journeys and formulate new & meaningful touchpoints

- Exhibit analytical and data driven mindset to measure and improve retention