Manager - Growth Marketing - Mental Health Platform

They are a tech-enabled mental health platform that supports people with their psychological needs.

The firm is run by a team of mental health, technology, and wellness professionals. We are passionate about changing the lives of millions of people who will benefit from psychological support in all aspects of their lives.

With their self-care app, they aim to make psychological wellness more accessible and less stigmatizing. They have reached over 3.5 million people. They believe in combining the latest evidence-based interventions and ideas in the field of emotional health with cutting-edge technology and product design to build a stellar user experience. In addition to our B2C product, they have additional touchpoints with our 120+ therapists and corporate partners.

About the Role:

As Growth Marketer, you will be responsible for driving user acquisition and revenue across all our marketing channels and initiatives. You will design, implement and track campaigns to expand our user base across products and services. You will identify and drive growth loops for organic growth and virality, and work across teams to enable access to high-quality mental healthcare.

Key Responsibilities:

- Own the growth strategy & roadmap for the firm, including the identification of growth levers and channels

- Make data-driven decisions on the allocation of marketing budgets, enabled by tracking CAC, LTV, ROI and other key metrics

- Establish and manage channels for organic long-term growth (including referrals, events, partnerships, etc.)

- Own and execute performance marketing initiatives, including managing digital marketing and advertising spend

- Design, execute, manage and evaluate marketing campaigns across channels

- Collaborate with the product team to optimize landing pages and user funnels

Skills & Qualifications:

- 3-4 years of work experience in growth and/or marketing (D2C brand preferred)