Manager - Growth Marketing - FinTech Startup - IIT/NIT/IIM/ISB

Growth marketing manager

About Rupeek :

- Rupeek is a Bengaluru based leading fintech start-up. Started as an asset-backed online lending platform, Rupeek is aiming to disrupt the traditional brick and mortar lending models. Since our public launch in 2015, we- ve cemented our position as the No.1 fintech startup in consumer lending space.

- We are Series-B funded, backed by top-tier investors such as Sequoia Capital, Accel Capital & other marquee investors. We are using the scale of the web and advances in computing, big data, machine learning and mobile to bring transformative financial innovation to the market.

Growth Marketing manager (online) :

Job Description :

- Driving rapid and profitable customer acquisition through Digital Channels with extensive controlled experimentation across the funnel and scale-up of stable channels

- Designing, executing and reporting Growth exepriements across top (channels), middle, and bottom of the funnel

- Designing, executing and reporting Growth exepriements across top (channels), middle, and bottom of the funnel

- Constantly fine tuning and optimizing working channels to reduce CAC

- Driving SEO and organic growth with clear actionables month on month

- Setting up a best in class analytics setup and derive insights leading in to more experimentation

- Create an online acquisition Playbook to support rapid expansion across the country

- Manage campaign managers and business analyst directly and groom them to take on bigger roles

Experience :

- 4-8 Years of Digital Marketing experience with expertise in one paid marketing channel

Qualifications/Desired Attributes :

Education : B.Tech/MBA from a premier institute

- Comprehensive understanding of the ad-tech ecosystem and digital properties

- High analytical & problem solving ability

- Hands-on approach for executing experiments and setting processes

- Hustler with a go-getter attitude

- Ability to work in dynamic environment with changing goal posts and responsibilities

- High levels of motivation, energy & drive to ensure relevant goals are achieved

Skills :

- Solid Digital Growth experience at a high velocity consumer internet org

- Mastery in one Digital Channel/Platform like Google or Facebook

- Hustle and Drive to show tangible results

- Business and Profitability Orientation

- 95th percentile plus on Data Analytics and Insights

- Consumer empathy for the middle of the pyramid consumer