Manager - Growth Marketing - Consumer Durable/FMCG - IIM/ISB/FMS/MDI

Requirements:

- Should be MBA, from Top Tier 1 Institute.

- Looking candidates from startups (less than or equal to 10 years old) background.

- Experience in both online and offline marketing to drive B2C customer acquisition

Role:

- Growth Marketing Manager is responsible for adapting a brand strategy for a company's target market. As the 'brand guardian', brand managers maintain brand integrity across all company marketing initiatives and communications and may manage a portfolio of products.

Responsibilities:

- Spearhead the marketing strategy for B2B business and CPG products

- Own all customer touch points for the brands - Onsite visual merchandising, product photography, content marketing, cataloging, social media, ORM, packaging, product quality, and delivery

- Identify the right media mix to target these customers and maximize the SOV on the target channels

- Work with the creative team to define clutter breaking the visual language

- Collaborate with the merchandising and product teams on acquisition & retention - devising effective integrated marketing campaigns and possibly generate insights for digital strategy