Manager - Growth - FMCG

Responsibilities:

Strategy Development: Collaborate with cross-functional teams to develop and execute growth strategies that drive customer acquisition, retention, and revenue growth.

Data Analysis: Utilize data analytics and customer insights to identify growth opportunities, track key performance metrics, and optimize strategies for maximum impact.

Customer Acquisition: Develop and implement marketing campaigns, promotions, and partnerships to attract new customers and expand our customer base.

Retention Strategies: Design and execute initiatives to enhance customer loyalty, improve retention rates, and increase customer lifetime value.

Product Optimization: Work closely with product development teams to identify opportunities for product improvements and optimizations that drive user engagement and satisfaction.

Experimentation and Iteration: Conduct A/B testing and experiments to evaluate the effectiveness of growth initiatives, iterate on strategies, and drive continuous improvement.

Market Expansion: Identify and evaluate new market opportunities, conduct market research, and develop entry strategies to drive expansion and growth.

Collaboration: Collaborate with cross-functional teams, including marketing, product, operations, and finance, to ensure alignment and execution of growth initiatives.

Performance Reporting: Track and report on the performance of growth initiatives, provide insights and recommendations to stakeholders, and drive accountability for results.