Manager - Go To Market Strategy - FMCG/Retail/Telecom

Manager - Go To Market Strategy

- To design and implement go to market plans across the SME segment to drive revenue and distribution across shared retail channels, strategies for new product & product category launches etc.

- To manage commercial processes for selected circles for the SME Business segment. Commercial processes also includes managing tariffing processes in order to achieve margin budget for the SME business.

- Additionally manage & coordinate various agreed national projects with an objective of exceeding revenue budget, whilst complying with agreed timescales and agreed policy guidelines as also with all regulatory norms.

Role

Strategic:

- Design and implement product level GTM (Go-to-market) strategies for SME products/services for selected circles

- Design and implement national projects which will help over achieve the revenue budget for the SME segment

- Design and implement commercial processes with an objective to manage margin through tariff planning and build speed and simplicity in process for selected circles.

Operational:

- Manage GTM strategies in co-ordination with corporate marketing team and circle sales team to exceed revenue budget

- Manage and achieve milestones for agreed national level projects

- Work with the sales and marketing team in the circles and across departments in corporate to implement successful commercial guidelines

- Meet operational TAT for commercial processes

Output Expected:

- Achievement of new and focus product penetration as per budget

- Achievement of specific project level parameters

- Achievement of Contribution margins for the SME business

- Meet operational TAT for commercial processes

- Contribution to the Segment Revenue Achievement for the selected circles

Qualifications: Mba/ Pgdm/ Masters (others)

Professional Skills:

- Knowledge of Product Management

- Strong B2B Sales experience