Manager - Go To Market - FMCG

Key Responsibilities : Building GTM Architecture

- Assessment of current GT Sales capabilities and designing GTM strategy

- Developing innovative GTM models to attend different customer clusters while optimizing cost-to-serve.

- Leading Best in Class GTM Strategy agenda through bench-marking other sales operations in & outside the company.

- Developing and managing the GTM plan for expansion/roll out of brand portfolio, including piloting new channels and business models

- Driving net revenue realization through development and deployment of category NRM framework, including framework for e-commerce portfolio transformation and growth

- Leading GTM route engineering, continuous Coverage Expansion, structured bifurcation basis urban, rural, Healthcare, Home & Personal care and Foods stockists and optimisation of teams as per the territory towns to be anchored by respective teams.

- Leading joint integrated business planning to ensure cross functional efficiencies, service levels