Manager - Go To Market - B2B SaaS/FinTech

Responsibilities:

- Formulate GTM strategy for new product launches to achieve scale quickly and drive the execution.

- Build cross-functional Go-To-Market (GTM) plans that rally the organization around the highest leverage growth priorities across the domain

- Take full ownership of Go-to-market strategy and Devise product go-to-market process, plan time-lines, launch scenarios, pricing and promotions.

- Undertake constant competitor analysis.

- Develop a detailed knowledge of the markets' actual needs and Create and implement solutions.

- Spot risks to new product lines or sales channels and develop relevant responding plans.

- Update marketing data, gather new business intelligence.

- Liaise with senior teams across multiple channels and transform data-led knowledge into specific strategic plans.

- Create GTM for practice line alliances by devising and executing multi-channel campaigns across mail campaigns and other mediums.

Scope and impact:

- Part of a high performing team that defines and executes GTM Initiatives.

- Manages programs with multiple Business Units.

- Brings together and manages cross functional teams and executes high-impact transformational initiatives.

Requirements:

- Outstanding communication skills, both verbal and written.

- Ability to tell data-driven stories in a clear and concise narrative.

- Ability to lead complex and strategic initiatives and communicate effectively across Business Units.

- Creativity in pitches with a strong background in building market stories.

- 3+ years of work experience, including a background in Fin-tech/management consulting.

- Prior experience at a B2B SaaS startup.