Manager - Field Marketing - FMCG/Media

Role: Manager: Field Marketing

Experience: 3-4 years experience in field marketing

Location: Lower Parel

Job Description :

- Drive marketing efforts for all the products and services including BTL, events etc.

- Develop a regional field marketing agenda that drives sales with current customer base and achieves financial objectives

- Dealing with various agencies on all aspects of a campaign

- Generating clear briefs, reviewing work done, Leading and driving Core operations and smooth running of day to day jobs

- Interface with the regional sales team to integrate marketing and sales activities

- Gather and report market intelligence to the sales team

- Generate leads and drive sales

- Activation efficacy measurement with agencies and finalize deliverables KPIs

- Brand and Category Management: working with team (planogram, promotion, merchandising, communication) for Merchants (All types)

- Recommend and develop local market promotions to promote sales

- Flawlessly execute launches to gain maximum distribution with optimum brand visibility. Participate in relevant trade exhibition to gain mileage.

- Work to develop trade communications - traditional and digital

- Represent the organization at regional events with customers, employees, and vendor partners

- Record and track regional ROI and ensure positive results for the region

- Understand the region's competitive landscape

Desired profile of the candidate:

- 3 - 4 years experience in field marketing

- Should be from a good B School

- Should be non-averse to travelling

If interested please apply with your updated CV with below mentioned details :

Current CTC:
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Ankita Bhogle
022-60660083