Manager - Field Marketing - FMCG

- Drive marketing efforts for all the products and services including BTL, events etc.

- Develop a regional field marketing agenda that drives sales with current customer base and achieves financial objectives

- Dealing with various agencies on all aspects of a campaign

- Generating clear briefs, reviewing work done, Leading and driving Core operations and smooth running of day to day jobs

- Interface with the regional sales team to integrate marketing and sales activities

- Gather and report market intelligence to the sales team

- Generate leads and drive sales

- Activation efficacy measurement with agencies and finalize deliverables KPIs

- Brand and Category Management: working with team (planogram, promotion, merchandising, communication) for Merchants (All types)

- Recommend and develop local market promotions to promote sales

- Flawlessly execute launches to gain maximum distribution with optimum brand visibility. Participate in relevant trade exhibition to gain mileage.

- Work to develop trade communications - traditional and digital

- Represent the organization at regional events with customers, employees, and vendor partners

- Record and track regional ROI and ensure positive results for the region

- Understand the region's competitive landscape

- 3-4 years experience in field marketing

- Should be from a good B School

- Should be non-averse to travelling

Candidate can apply from FMCG/ Advertising Agency/ Media industries.