Manager - Event & Trade Marketing - Retail

Events & Trade Marketing Manager

- To support the business growth in India as well as execute events and VM as per HQ specifications, Our client is looking for an experienced Marketing professional who can manage all BTL Marketing activities and VM across all Point of sales.

- The appointed will report to Marketing Director.

- To formulate and execute Visual Merchandising plans and be responsible for all Retail and Trade related activities .

- Assist the Marketing Director in managing Brand and Trade events and in carrying out the BTL marketing plans as per the objectives set.

- Visual Merchandising and Retail Management

- 360 degree approach to Visual merchandising at all point of sales - initiating, maintaining and updating the furniture, displays and visuals as per the guidelines efficiently, qualitatively and within the budgets given.

- Maintain stock of display material, collateral and manage the ordering/inventory and other coordination required with local logistics team as well as with HQ.

- Improve merchandising at POS to increase brand exposure.

- Leverage on marriage and festive seasons, valentines, etc with special animations to boost sales.

- Managing new and existing vendors.

- Execute Brand & Trade events within the assigned budget.

- Initiate and manage POS specific promotions