Manager - Employer Branding & Change Management - Internet/Online

Manager- Employer Brand & Change management

Location : Mumbai(Andheri E), Bangalore(Golf Club) and Pune

Requirements : 3

Salary : Upto 20 LPA

- 8+ years' experience having directly managed multiple employer brand or recruitment marketing campaigns and employee engagement programs

- Deep understanding of different change management frameworks and demonstrable experience of managing business change programs and internal communications

- Strong experience in creative, marketing, and/or editorial writing

- Excellent knowledge of social media platforms including Instagram, LinkedIn, Twitter, Facebook, YouTube, etc.) with demonstrable experience of leveraging these platforms to improve employer brand and employee engagement

- Understanding of social media KPIs and web traffic metrics. SEO understanding is a plus. Familiarity with Google Analytics and Facebook Insights.

- Pan India candidates ready to relocate to either of the 3 locations may apply

Preferably Immediate joiners : Our Client Company serves clients worldwide for contract negotiations, third party billing, practice and facility development, compliance, and marketing services.

Requirement :

- Good Communication Skills (8/10)

- 8+ years' experience having directly managed multiple employer brand or recruitment marketing campaigns and employee engagement programs

- Hands-on experience around employer brand management, recruitment marketing, employee & candidate engagement methods and toolkit, is creative and can think of innovative ways of working and is not constrained by limited budget

- Deep understanding of different change management frameworks and demonstrable experience of managing business change programs and internal communications

- Excellent critical thinking, interpersonal, project management, time-management, and problem-solving skills

- Microsoft office proficiency necessary

- Photography, Videography skills are a plus but not necessary

About Process :

- Lead change management planning & communication for various initiatives across different business lines

- Conceive, develop, and implement an employer brand & corporate social media strategy

- Collaborate with the HR and operations team to develop employer brand campaigns, support ongoing talent acquisition drives & social media campaigns

- Curate & manage the company's brand story, and social media profiles & presence, including Facebook, Twitter, and LinkedIn, Instagram & any other relevant channels

- Create shareable content appropriate for specific networks to spread our brand story

- Engage with, define scope of work, negotiate, and manage 3rd party vendors to support ongoing brand management, change management & communication activities

- Monitor and engage in relevant social discussions about our company, competitors, and/or industry, both from existing leads and customers as well as from brand new audiences

- Provide day-to-day oversight of all branding & social media related actions

- Run regular social promotions and campaigns and track their success

- Work alongside the company marketing team to help distribute content relevant for our audience and that supports the company marketing goals

- Drive consistent, relevant traffic and leads from our social network presence

- Explore new ways to engage and identify new social networks to reach our target audience

- Customer ; Change success rate, Communication effectiveness

- Financial ; Cost of hiring, Cost of campaigns, Budget V Actual

- Operational ; Plan v Actual change delivery, % candidates through social media channels, % increase in interaction on key social media channels

- People ; Candidate & Employee engagement score

Education :

- Bachelor's or Master's degree in Marketing, Communications, or related field required

- Shift timings ; Day Shift

- Weekly Off ; Saturday & Sunday fixed off