Manager - Distributor Marketing - Mutual Fund

A leading mutual fund house is seeking to hire the undersaid

Manager - Distributor Marketing

Location : Mumbai

- The objective of the distributor marketing team is to reinforce the brand, establish regular connect with distributors through both offline (events & sponsorship; training & development) and online initiative (maintain financial advisor website; develop and disseminate web content).

- The aim is to build loyalty and increase mind share amongst distributor that will lead to increase in market share.

- The role requires in-depth understanding of B2B business in the financial services sector.

- Candidate should have exposure to BTL ( below the line ) marketing and communication and should have advance MS office skills ( Excel & PowerPoint)

Responsibilities :

Digital Medium :

- Managing web content and refresh it regularly

- Writing and formatting content for website

- Promoting new content on the website

- Email marketing to distributors

3rd Party website :

- Managing all digital updates on 3rd party websites This would include creation and updating of banners, articles etc.

- Coordinating with contact points from each of these websites to ensure all links are working correctly, banners are updated etc

Data Management :

- Data mining & data analysis- Quiz data, mine distributor date base and prepare MIS with insights with respect to distributor engagement and initiatives.

Engagement Initiative for Distributor :

- Coordinate with sales team, external trainers and other state holders to conduct regular training and engagement programs organized across branch locations for distributors/channel partners (Banking Channel, Independent Financial Advisors (IFAs) & National distribution channel) and internal sales team.

- Monitor impact of all distributor related events & activities

- Liaise with zonal heads, sales teams, and distributors to continuously stay updated on competitors

- Assist in executing Reward & Recognition Program

Internal coordination & vendor management

- Liaison with equity research houses as and when required for data which can be used for content creation.

- Will be responsible of checking certain critical documents before it get published/ circulated externally.

- Detail oriented

- Exposure to BTL Marketing and communication

- Excellent writing and copy editing skills

- Analytical

- Very organized and process driven

- Good Microsoft office skills- Power point, Advanced excel

- Good aesthetic sense- web design, color combinations etc

- Good interpersonal skills

- Capable of independently handling project