- Development of digital strategy and key tactics for multichannel promotion to target audience
- Analysis of the key trends, opportunities and risks in digital communications, digital projects effectiveness assessment
- Define KPIs and efficacy criteria for digital initiatives and projects
- Initiate tender process to search for new business-partners to drive innovations and gain leadership in digital among other pharma companies
- Organise webinars, drive online engagements with KOLs, HCPs
- Liaise with vendors and agencies to drive digital campaigns
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