Manager - Digital Partnership Marketing - HealthTech

- Define a strategic roadmap for Digital Partner-led subscriber growth, via marketing campaigns.

- Identify and build relationships across the spectrum of Partners with the overall objective of unlocking the subscriber base for our OPD Health Plans

- Evaluate, identify new prospective partners to drive subscriptions at scale

- Create Marketing playbooks for Partners to boost conversions on their platforms.

- Recommend deployment channels & frequencies for Notifications, Banners, SMS, Trailers, Social etc.

- Design & execute Performance Marketing campaigns at scale to drive subscriber growth.

- Work with Strategy and Analytics teams to build attribution and incrementality models for Partner Marketing efforts

- Lead Activation strategy & deployment to accelerate acquisitions for Partner Channels

- Optimize in-app consumer journeys on Partner Platforms to better engage with consumers & drive consideration

- Build a strong consumer understanding of customers that buy OPD Health Plans via bundled packs

Key Requirements :

- Understanding of Trends in E-commerce, Indian Primary Healthcare/ HealthTech/ Insurance Tech, Fintech, Global Content Trends / Digital Creators is a key

- 5-7 years of experience in service marketing/other industries. HealthTech experience is a plus

- Should be well networked within the current internet ecosystem in the country

- Must be organized, enthusiastic, and have strong interpersonal skills

- Must be data-driven, and a problem-solver