Manager - Digital Media Planning

Manager - Digital Media Planning





About the Company:

Our client is a leading e-commerce platform that specializes in Media Buying, Planning and Execution of advertising campaigns across various media channels. With its decade long presence in the AdTech space, the company aims to disrupt the traditional process of executing ad campaigns through a physical media agency and replace it with a self-serve advertising platform, which works for both offline and online media.

With an extensive inventory of 100,000+ media options across 8 diverse platforms, including Non-Traditional, Magazine, Radio, Newspaper, Cinema, Digital, Outdoor, Airport, and Airlines, our client is at the forefront of shaping the future of digital advertising.

About the Role:

As a Manager - Digital Media Planning, you will develop and implement digital media plans that drive results, enhance brand visibility, and achieve our client's business goals. Your expertise in performance marketing or media planning will be instrumental in creating impactful campaigns and optimizing their performance

Location: Bangalore (Indiranagar)

Work Timings: Mon - Fri, 10:00am - 6:30pm.

Qualifications:

- Bachelor's degree in Marketing, Business, or a related field.

- 5 - 7 years of experience in digital marketing with at least 4 years spent in handling any of the digital bid based platforms like Google Adwords, FB Ads or any of the programmatic platforms.

Key Responsibilities:

1. Develop comprehensive and innovative digital media strategies aligning with client

goals, ensuring a robust roadmap for successful campaign execution.

2. Harness the power of AdTech tools and platforms to streamline media planning processes, enhance targeting capabilities, and drive efficiency in campaign execution.

3. Plan and execute advertising campaigns seamlessly across diverse media channels, optimizing strategies for each platform.

4. Work closely with clients to understand their advertising objectives, provide strategic insights, and ensure successful alignment of campaigns with their business goals.

5. Utilize data analytics to monitor campaign performance, extract actionable insights, and implement continuous optimization strategies for enhanced results.

Must Have Skills:

- Experience in media planning (External Clients/Brands) across digital channels.

- Excellent analytical and problem-solving skills, with the ability to interpret data and provide actionable insights for campaign optimization.

- Strong communication and presentation skills, with the ability to effectively communicate complex digital marketing concepts to clients and internal stakeholders.