Manager - Digital Media - FMCG/Manufacturing Firm

Digital media Manager

- To strategize, plan, and execute national campaigns for building brand awareness and consideration

- Analyse platforms to maximise TG reachBuild media briefs detailing the objective and impact.for

- Check the plans for budget and medium allocation

- Ensure check points on relevant intervals to take necessary steps

- Measure and report performance

- Create trackers of all digital marketing campaigns

- Landing page optimisations

- Plan and analyse media spends and key markets on monthly, quarterly, annual basis

- Onboard new platforms and review and negotiate proposals from media vendors for max ROI

- Use strong analytical ability to evaluate reports for channel selection and continuously update digital strategies

- Meet agency and partners to get best rates, bulk deals for better rates and page/spot positions

- To analyse sales data in order to plan future media activities

- Liaise with Brand managers to build quarterly projections of plans, directly impacting on-ground retail

- Prioritize market basis requirement and competition aggressiveness for brands

- Competition & Industry tracking

- Identify digital trends and insights

- Analyse spend pattern and online presence of competition

- Plan own campaigns to have higher SOV