Manager - Digital Marketing & User Acquisition - Infrastructure

1. Plan and Execute

- SEO/SEM

- SMO

- Digital marketing campaigns, through DoubleClick Manager / GDN and other programmatic display channels, PPC Campaigns, marketing database, email, social media and display advertising campaigns based on target marketing tools and audience research

- Media buying and marketing spends

- Content marketing initiatives

- Performance marketing initiatives

2. Design and Build

- Plan and maintain our social media presence across all platform and company website

- Establish and optimize a variety of digital advertising partnerships to drive greater adoption of the service.

3. Measure and Report performance

- Establish, implement and measure the effectiveness of digital/mobile advertising initiatives to drive awareness and footfalls.

- Measure and report performance of digital marketing campaigns, and assess against goals (ROI and KPIs)

- Identify trends and insights, and optimize spend and performance based on the insights

- Brainstorm new and creative growth strategies

- Plan, execute and measure experiments and conversion tests

- Translate campaign performance into communication documents and reports

4. Collaborate

- Manage internal stakeholders, external agencies and other external relationships to run campaigns across wide array of digital channels, networks and mediums, reaching maximum current and potential customers.

- Collaborate with external partners in ensuring that all media plans are aligned with the business's values and goals, are executed on-time and within budget

5. Customer Experience

- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points

6. Emerging Technologies & trends

- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

- Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns

- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate trials and repeat footfalls

Key measures & targets:

- Digital KPI

- Incremental footfalls via Digital Marketing

- Return on Investment- Digital Spends (ROI)

- Master's degree in marketing or business. Bachelor's degree with relevant experience will also be considered.

- Professional certifications and thorough working knowledge of various Digital Marketing and Analytics Tools and technologies