Manager - Digital Marketing - Travel/Hospitality

Purpose of the role :

The Manager- Digital Marketing is responsible for developing all digital and social media strategies and campaigns for brand awareness and lead generation

Duties & Responsibilities :

- Fully responsible for all Digital Marketing activities (SEO, SEM, Social Media, Emailers etc.) of the company with a keen focus on increasing R.O.I and lead generation. Platforms include- FB, Google, Instagram, LinkedIn, Twitter and more

- Proficiency with Google Adwords - Search; Display etc + the basics of AB testing + analytics

- Proficiency with Facebook and Instagram Adverts - audiences creation and execution and the basics of AB testing + analytics

- Analytics know-how when it comes to calculating macro and micro level numbers

- Knowledge of building websites along with understanding efficiencies in the UI/UX of the website

- Conceptualizing and oversee all online Marketing strategies

- Develop and manage social networking platforms

- Supporting Marketing Manager in all other activities such as - PR & Reputation Management, Customer Relationship Management, ATL, BTL activities etc

- Ensuring growth of the brand, create and maintain positive brand image, conceptualizing and execute innovative marketing and sales methods

- Developing strong relations with media representatives in various online publications

- Expanding clientele by innovative strategies

- Creating online customer experiences

- Ensure increased ROI on digital marketing spend

- Creating, monitoring and reporting on all marketing budget related activities

- Reporting on all digital marketing activities to management on a weekly basis

Skills Required :

- An in-depth understanding of design, copy and web - best practices/guidelines

- Knack for creative ideas rather than just objective and analytics

- Experience with a variety of software, including Photoshop, InDesign, Flash, etc. preferred

- Excellent leadership skills

- Excellent communication skills

- A strong understanding of brand development and multichannel marketing concepts

- Comfort interacting with clients and internal staff alike

- Strong persuasive skills

Educational Qualifications :

- MBA in Marketing or comparable degree