Manager - Digital Marketing - Service Industry

Function : Multilingual Digital Marketing Services- LOB

Location : Mumbai

Position Title : Digital Marketing Manager

Reporting To : Head- Localisation LOB

I) Position Summary :

Key Objective / Purpose of the Job : The Digital Marketing Manager is expected to plan and execute Web, SEO/SEM, ORM, marketing database, email, social media, and display advertising campaigns. He/ She will develop, execute, monitor and manage all aspects of paid performance marketing channels (SEM, Display, Affiliate, Email, Social, etc.) including the development of test plans, creative development, vendor management and campaign execution and analysis.

b) Major Activities :

- Plan and execute all digital marketing, including SEO/SEM, ORM, marketing database, email, social

media and display advertising campaigns

- Design, build and maintain our social media presence

- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI

and KPIs)

- Identify trends and insights, and optimize spend and performance based on the insights

- Brainstorm new and creative growth strategies

- Plan, execute, and measure experiments and conversion tests

- Collaborate with internal teams to create landing pages and optimize user experience

- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple

channels and customer touch points

- Instrument conversion points and optimize user funnels

- Collaborate with agencies and other vendor partners

- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where

appropriate

- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where

appropriate.

- Collaborate with vendor partners

- Increase the lifetime value of users through execution of a new Digital Communications Strategy

using e-mail marketing, push notifications and in-app messaging.

- Creating strategies to increase online traffic (revenue) to the organizations website/ App.

- Collecting and evaluating customer feedback data.

- Evaluating competitors Digital Marketing strategies and creating plans to overtake them.

- Evaluating customer research, market conditions and competitor data.

- To carry out market research and surveys to asses demand, brand positioning and awareness.

- Planning, Budgeting & ROI Forecasting across Digital platforms.

II) Person Specification :

a) Essential Qualifications : Bachelors/Masters degree in Advertising or marketing or a related field

b) Requisite Skills :

- Technical Proven working experience in digital marketing

- Demonstrable experience leading and managing SEO/SEM, ORM, marketing database, email, social media and/or display advertising campaigns

- Experience in optimizing landing pages and user funnels

- Experience with A/B and multivariate experiments

- Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture

- Working knowledge of ad serving tools (e.g., DART, Atlas)

- Experience in setting up and optimizing Google AdWords campaigns

- Working knowledge of HTML, CSS, and JavaScript development and constraints

- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate WebTrends)

- Strong analytical skills and data-driven thinking

- Up-to-date with the latest trends and best practices in online marketing and measurement

- SEO, PPC, Google AdWords, Content Management Systems, Photoshop, InDesign, Facebook, Twitter, Microsoft Office

- Behavioral Strong Written and Verbal Communication Skills

- Self Motivated

- Excellent customer service skills

- Able to lead and mentor a team

- Have interpersonal skills to deal effectively with all business contacts

- Professional appearance and demeanor

- Strong Attention to Detail

- Work varied shifts, including weekends and holidays

- Able to effectively communicate in English, in both written and oral forms

- Can manage multiple projects at once, strong in multitasking while ensuring client needs are being met and responded to in a timely manner

- Enjoys collaborating with a team to build solutions from the ground up

- Must be client focused and provide excellent customer service at all times

- Excellent written and verbal communication skills

- Ability to multitask and juggle multiple projects at once and prioritize effectively

- Understands and can confidently control client, scope, schedule, and budget

- Strong organizational skills and ability to closely track project scope, budget and milestones

- Must be able to work effectively in a fast-paced environment

- Must have the ability to adapt to changes in equipment, software and workflow

- Experience with client reviews and feedback management

- Experience in working in a corporate environment

- Ability to handle high pressure situations

- Ability to network extensively and build potential contacts

- Ability to maintain company image and effectively manage customer expectations

c) Work Experience : 3-6 years of Experience in the area of Digital Marketing